In this episode of Exchanges at Goldman Sachs: Great Investors, Stephen Pagliuca, senior advisor at Bain Capital, speaks with Alison Mass, chairman of Goldman Sachs Investment Banking, about his career in private equity at Bain Capital, his views on the economy and investment landscape, and his experience managing the Boston Celtics and Atalanta soccer club.
December 9, 2022
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This podcast should not be copied, distributed, published or reproduced, in whole or in part. The information contained in this recording was obtained from publicly available sources, has not been independently verified by Goldman Sachs, may not be current, and Goldman Sachs has no obligation to provide any updates or changes. All price references and market forecasts are as of the date of recording. This podcast is not a product of Goldman Sachs Global Investment Research and the information contained in this podcast is not financial research. The views and opinions expressed in this podcast are not necessarily those of Goldman Sachs and may differ from the views and opinions of other departments or divisions of Goldman Sachs and its affiliates. Goldman Sachs is not providing any financial, economic, legal, accounting, or tax advice or recommendations in this podcast. The information contained in this podcast does not constitute investment advice or an offer to buy or sell securities from any Goldman Sachs entity to the listener and should not be relied upon to evaluate any potential transaction. In addition, the receipt of this podcast by any listener is not to be taken to constitute such person a client of any Goldman Sachs entity. Neither Goldman Sachs nor any of its affiliates makes any representation or warranty, express or implied, as to the accuracy or completeness of the statements or any information contained in this podcast and any liability therefore (including in respect of direct, indirect or consequential loss or damage) is expressly disclaimed.
Become A Blogging Master: Read These Tips
Blogging is an excellent way to express yourself. It is also a great way to attract and connect with others who share similar interests. You may start a blog to get your ideas and opinions out there, but it can also be a great way to make money, once you gather a following.
Making use of Twitter is crucial for spreading the word about your blog. These days, you must put yourself out there on social networks if you want to have a chance at making an impact. You can’t simply rely on SEO to do all the work for you. Get yourself involved socially, and you’ll notice a difference.
Everyone makes mistakes, it is only natural. It is helpful to use Google Webmaster Tools when checking your work to point out any mistakes that you might have made. All you will need to do then is go and fix them, and nobody will ever see anything that you have messed up on.
Write a unique blog that stands out from everything that is already online. Being unique and offering an unusual flavor to your content will entice readers. Information that isn’t easy to come by will make people read your blog too. Choose to write about a unique experience, or a hobby most people aren’t familiar with. You can even provide detailed, specific information that readers who are into a particular topic long for. The point is give readers a reason to click on your blog when they are seeking a particular kind of information.
Make certain that your blog is functioning well. Perform any necessary maintenance tasks and make changes when warranted. This will ensure that your readers have easy access to your site and will keep them coming back.
Let your readers post comments on your blog posts, and reply to those comments. This way, your readers are actively involved in your blog, and you get the chance to create a strong relationship with the people who read your blog. If your readers see that you regularly reply to reader comments, they will come back to your blog to see if you have answered their comment.
When setting up a blog the most essential element is identifying the purpose of the blog. Do you want to post your creative writing? Or, maybe you want to blog as a way of speaking out about a topic that interests you. Promotion of a business is another common reason to blog. Knowing your purpose will help you decide what kind of blog to set up and will reveal the audience you are hoping to capture. Both, are essential elements of a good blog.
If you are wanting to run a potentially profitable blog, you should ensure that your niche is one that is very marketable to others. Although it’s important to select a topic that interests you, you can’t simply go by that because some topics aren’t very marketable. This is fine if you don’t care about making money with your blog. Otherwise, marketability is extremely important.
Use empty space to improve visual interest in your page. There is a reason why those who produce hard copy material abide by certain formatting rules. Margins, spacing between lines and blocks of text, and even spacing between sentences is important to the overall visual effect of your blog.
Blogging is a great way to promote a product or web site, if you encourage comments and discussion, that is. Blogs are informal and easy to set up, which means you can add as many posts as you want to describe your product and even ask your readers for valuable feedback. So, if you are selling a product in a brick and mortar store or on a web site, you should set up blog to take advantage of the marketing opportunities that it creates.
Redistribute your blog posts all over the worldwide web. This will ensure that you get the widest viewership possible. Be sure you don’t limit your avenues to success. Go after readers in a methodical and effective manner. Make use of every outlet you can find to attract the most readers.
Posting images to your blog is a great way to add interest. Public domain photographs can be found online for free, with a little searching or you can add your own photographs. Visual interest is important because if a blog does not capture the interest of your visitors they will not stick around for very long. So, spice up your blog with images that reflect your content.
If you are wanting to earn some real cash with your blog, then you must keep in mind that your blog should be viewed as a business. Your blog is a promotional method that leads to a final product or service. Therefore, use promotional words that entice your readers to want to purchase something.
Make sure that you select a target audience and speak directly to them when you are writing blog entries. While you are always going to get customers that are outside of that range, you should always speak to the target audience because they are the ones that are most likely to be repeat customers.
Take advantage of the many tools that have been specially created for bloggers. In the last year of two the market has exploded with software that is designed to make the blogger’s job easier. If this software is used correctly, not only will your blog benefit, your job will become considerably easier to handle.
Add a brief snippet of relevant content close to your link bar. The link bar is gaining popularity among bloggers. You can place the number of subscribers you have and other interesting information there. The link bar isn’t as popular as a post’s end or beginning, so use it as a tool to help people subscribe.
When you create a successful blog, you will find readers from around the world who are interested in your opinions. Use the helpful tips in the article above to find interactive readers from across the globe, keep them interested and potentially, use your blog to create an additional income for yourself.