In an era of geopolitical instability and economic uncertainty, what are the implications for companies and investors? In the latest episode of Exchanges at Goldman Sachs, George Lee and Jared Cohen, the co-heads of Goldman Sachs’ newly created Office of Applied Innovation, discuss shifts in the geopolitical landscape, how rapidly evolving technology is impacting our world, and how the new office works with the firm’s clients to explore issues that sit at the center of a changing global marketplace.
Recorded
March 3, 2023
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This podcast should not be copied, distributed, published or reproduced, in whole or in part. The information contained in this recording was obtained from publicly available sources, has not been independently verified by Goldman Sachs, may not be current, and Goldman Sachs has no obligation to provide any updates or changes. All price references and market forecasts are as of the date of recording. This podcast is not a product of Goldman Sachs Global Investment Research and the information contained in this podcast is not financial research. The views and opinions expressed in this podcast are not necessarily those of Goldman Sachs and may differ from the views and opinions of other departments or divisions of Goldman Sachs and its affiliates. Goldman Sachs is not providing any financial, economic, legal, accounting, or tax advice or recommendations in this podcast. The information contained in this podcast does not constitute investment advice or an offer to buy or sell securities from any Goldman Sachs entity to the listener and should not be relied upon to evaluate any potential transaction. In addition, the receipt of this podcast by any listener is not to be taken to constitute such person a client of any Goldman Sachs entity. Neither Goldman Sachs nor any of its affiliates makes any representation or warranty, express or implied, as to the accuracy or completeness of the statements or any information contained in this podcast and any liability therefore (including in respect of direct, indirect or consequential loss or damage) is expressly disclaimed.
Find Success Through Blogging With These Tips
Does the idea of online blogging intimidate you and create anxiety at the mere thought of it? There is no reason to feel this way, since blogging is a skill that can be developed with a little bit of effort and creativity. Take a look at the ideas presented here in this article, then move forward with confidence in creating your new blog postings.
If you are starting your own blog, you probably won’t have a multitude of readers and comments right away. You will have to search out people and show them you exist. Some ways to do this are with social networking, such as
Facebook and Twitter. Use these sites to communicate with people, not just to post links.
Try asking readers for feedback. Be sure to interact with them. Don’t assume that you know exactly what it is that your readers want from the blog, try asking them outright. This can be done in your comments, by creating a specific post for feedback by email, or social networks like Twitter. You could even use online communities.
Keep adding fresh content to your blog so that readers have new and interesting material to read and a reason to keep coming back. A quality blog has at least one post per day. Daily posts can seem overwhelming, but give yourself a head start and prepare several weeks worth of posts before beginning your blog. That way, you will have sufficient material to use when you have not been as productive as you would like.
If you can, you should make use of a custom WordPress theme. In today’s time, readers have the ability to recognize themes that are very generic in nature. Using these generic themes are just fine as long as you change up your header design so that it is more unique.
Don’t make your blog look too crowded or your readers will go elsewhere. If you jumble everything together, trying to get the most material you can get on one page, readers will become overwhelmed. Carefully determine what is important to include on a page, and what is better reserved for the next page.
Use the first sentence in each paragraph to make the main point of that paragraph. This is an old trick in journalism, a trick from back in time when the point of an article was to actually provide information. Using this approach in your blog will facilitate the needs of those that like to skim a page for the most important content.
Posting regularly is key to having a good blog. Staying consistent will ensure that return readers will be pleased by what they find, and it’s less likely that they’ll turn to other blogs. While you should feel free to take breaks around the holidays or other special occasions, frequent posting should be your goal.
Try to make the most of your keywords. You should always try to stem your keywords into as many forms as possible. This means that you should include plural, singular, present and future forms of your keywords to ensure that when people search for the topic, they find your site.
Try to utilize synonyms for your keywords. This will ensure that your site does not come off as a piece of spam. Varying your word choice is also a great way to catch the attention of your varied audience. This is an easy step that can make a world of difference for your blog.
Make friends with other blogs that relate to your target niche. You can post useful comments on these blogs, and this will help promote your own blogging as well. Besides providing comments, some blogs will allow you to make guest posts, as this can be mutually beneficial to both of you.
Do not quit. This is very important to the success of your blog. It can be very difficult to break into blogging, particularly in its early months. Keep at it even if the results are slow. Eventually, you will be successful with it. This cannot happen if you quit, though.
Make sure that you do research on a topic before you make a blog post about it. Research is important for your credibility; you need to do enough research to be able to write accurately about the topic. You don’t want to provide information that steers readers in the wrong direction, or that a reader who is an expert in the topic knows is false. Furthermore, you need to make sure that you understand the topic you are blogging about fully, so that you can respond to any comments in an intelligent manner.
Try using features or excerpts on the homepage of your blog. If you made a different home page for the blog, you are not required to only list posts. Try using a single or double full posts on the page. This can help your reader remained focused. This can also help with clutter on your blog.
Whenever possible, you should try to include some first hand narration on the topics that you are talking about. This will make your audience feel closer to you, which will make them want to come back and read more from you. This is a powerful and easy way to make your blog excel.
One of the easiest ways to start a new blog is to sign up for a free WordPress account. The free version isn’t as robust as the version you would install on your own web space, but it still has many features that can get you up and running easily. If you have your own domain name, you can use the DNS tools at your registrar to point the domain name to your WordPress site.
Now that you are more aware and informed about online blogging, do not hesitate to put these insights to work for you immediately. Blogging can be enjoyable and a big boost to your business, if you take the time to do it with sincerity and knowledge. Start today and reap the benefits that are possible with the insights provided here.
