Episode 430: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) are joined by Suleman “Suli” Ali (https://twitter.com/sulemanali) to talk about how Silicon Valley Bank failed, the D2C brands that may fall next, reverse Robinhood, going on good quests, and Suli’s next business venture. Bonus: Listen to the end for a job opportunity with Suli.
SHAAN’S NEW DAILY NEWSLETTER —
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Links:
* Figs –
* Allbirds –
* Grove Collaborative –
* Squarespace –
* Wish –
* Nelk Boys –
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A podcast where we brainstorm new business ideas based on trends & opportunities we see in the market. Sometimes we have famous guests, and they do it with us.
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Show Notes:
(00:00) – Intro
(00:57) – Silicon Valley Bank Collapse
(33:33) – Allbirds: The SVB of footwear?
(46:04) – Chamath and the Reverse Robinhood
(55:23) – Going on Good Quests
(01:12:22) – Distribution before product
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How To Increase The Audience For Your Articles
Lots of people all over the world enjoy writing as a hobby. Personal bloggers, diary writers, and aspiring novelists all use writing to express themselves. If you can improve your non-fiction writing skills, you can create a lucrative business as an article marketer. Keep reading for some great article marketing tips.
Find a blogger from the destination that you are researching. You will be sure to get honest information from a blogger that lives in that particular town. Make contact with that person, to get personal recommendations about the wonderful places you should see or which restaurants you should eat at.
Rewrite your article for each submission. To defeat the search engine’s “no-duplicate” policies, simply slightly reword your article each time you submit it. Change it enough that it does not appear to be the same article, and the search engines will provide multiple back-links, one for each new submission you write.
Be sure the initial paragraph packs a punch. Readers, as well as search engines, judge an article’s possible effectiveness by its first paragraph. If you put the best and most relevant information in this paragraph, you will grab the reader and search engines attention. Be certain to keep it fresh and interesting and avoid giving too much away. After all, you don’t want them to stop reading after the first paragraph.
When you engage in article marketing it is important to maintain a laser-like focus on your chosen keyword string throughout your article. Do not repeat the string over and over – that is a spam tactic – but make sure that all of your content ties in directly with your subject.
Take advice of some article marketing “professionals” with a grain of salt. The fact you have to take into consideration is that these people make their money by teaching people about article marketing – not by running their own article marketing programs. That doesn’t mean their advice is not sound. You just shouldn’t completely take them on their word. Be skeptical.
If you would like to promote your business with article marketing, begin by simply writing down your thoughts. Don’t pay attention to your grammar or spelling, just write as if you were talking to someone. Once you are finished, go back and edit for clarity. Over time, you should be able to produce a short article in less than half an hour.
Get yourself published in an online article, forum or blog. Something that pertains to your business type and uses your expertise. You can use this to link back to your business website. Link from your site to the publication as well. This will show your clients and visitors that you are well versed in the subject of your business.
Focus on real quality when you use an article marketing strategy. Article marketing has gotten a bad rap because so many people have glutted the internet with poor quality articles, jammed with SEO terms yet providing no real value for the reader. Articles containing real information, that truly provides the reader with something worthwhile, can be the best form of marketing for your business. If you do not like writing, pay a good writer to do your articles. With quality articles, this cost is a very worthwhile investment.
Sometimes when a person is looking for a creative or new way for them to market through an article using an article that is not blatantly marketing something can be the best way. By producing an article that does not directly shove a product in someones face but subtly suggests it one can have more success.
Since you want to be sure that your articles are well written, if you are not a good writer, you might want to look into hiring someone who could write articles for you. You need to have articles that are witty and yet informative in order to help keep your readers attention and a professional writer would be able to do this for you.
One should always be looking for new ideas to incorporate into their article marketing. It may be a new format one likes or a new product for them to market in their article. Finding new things for ones article marketing will help them stay interested and focused as well.
One advanced article marketing strategy is to plan out a series of linked articles. This is an excellent way to tackle topics too big for a typical online article. Article series are also beneficial because they advertise each other in addition to advertising their author and his or her website. Every article in a series is a potential starting point to capture new readers.
Submit your articles to the most popular online article directories. This ensures that your articles get more exposure. Also, share the articles via social networking sites such as Twitter and Facebook. The more places online that link to your articles, the more opportunities there are to entice visitors to your website.
A good article marketing tip is to stop equating time with money. Don’t think that you’ll make a certain amount of money because of how much time you spent writing an article. The reality is that some articles will sell, and others will not. You have to get used to it.
When you write articles for article marketing, don’t ramble on and on. People who are looking for a product or service online don’t want to spend a lot of time trying to figure out what they are looking at. A good marketing article to sell a product or service should be 150 – 500 words. It should get to the point and convey a clear message.
Start gathering your article ideas by seeing what others are doing. Do a search at eZine articles or other popular content websites. Check the number of views the articles are getting to figure out what types of information readers want. Look for the most popular, most viewed or most published information if it’s available.
Article marketing is a solid way to promote your business online. However, it is not difficult to fail when attempting to use it. People that don’t use advice like this article contains can walk into it blindly and they will ultimately fail. Save yourself the hassle by applying the advice you’ve just read.
