Episode 436: In a special Friday episode, Shaan Puri (https://twitter.com/ShaanVP) gives a special masterclass on his pitch deck that has raised millions from investors. Shaan shares his template for how he compiles a pitch deck.
SHAAN’S NEW DAILY NEWSLETTER —
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A podcast where we brainstorm new business ideas based on trends & opportunities we see in the market. Sometimes we have famous guests, and they do it with us.
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Show Notes:
(00:00) – Intro
(01:41) – Title
(05:41) – Data/personal story
(09:03) – Future vision
(11:42) – Hero metric
(15:42) – Track record
(18:21) – Sweeten the pot
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The Best Tips To Make Blogging Easier
Blogging is one of the most exciting new features of online technology. It is a unique way to create lasting relationships with those who do business with you, while increasing sales of products and services. An informed client is one who is likely to purchase, so use the tips here to create informative and useful blogs for your website.
Don’t go too broad with your posts. If you have different skills, try using them on a specific topic. Creating broad blog posts in an uncontrollable way can make your brand dissolve. Even if you have readers that are interested in various topics, you’re making it harder for people to recognize your single brand.
Create a themed blog according to what you are writing about. For example, if you have an agriculture blog, build your colors and theme around country roads and corn fields. Colors that seem out of place will be more likely to turn people off from reading and enjoying your blog.
Once your blog is established, have some guest posters write posts for your blog. This gives readers a fresh new perspective on your niche and allows you to benefit from knowledge you might not have. If you use your blog for marketing, you can use guest blogging as a promotional tie-in. Ask to guest post on other popular blogs in exchange for promoting your blog, while allowing others to do the same on your blog.
Blog about what you are most passionate about. If you are passionate about your blog topics, you will ultimately draw your readers in and your interest in the subject will show through. Readers will want to hear what you have to say about the topic because you will be knowledgeable and passionate.
Try finding your size yourself. Figure out a post size that will fit with your skills and habits. Don’t copy other bloggers, try finding what works for you by experimenting. Some 600-700 words per entry, and some write 2000-3000 words per entry. Try testing what works for your own writing style and needs.
Make controversial posts. We all know this is what keeps readers coming back for more. Think about it, if you write a post that everyone agrees with, it will get boring and many people won’t want to read it. When you write controversial things it will keep readers coming back for more.
Don’t forget about pursuits in your life other than your blog. Everyone needs a break at times. If you overdo it, you may actually burn out from the demands of your blog. Fit normal things like taking walks or visiting friends into your day. Having some time outside of blogging will prevent burnout and allow you to return from your break ready to write great content.
Do not post a blog and move on. You need to interact with people who leave comments on your blog. When your readers know that they can have a conversation with you via your blog, you are more likely to keep them as active readers who follow what you are doing. If you post without commenting, eventually your readers will move on to greener pastures.
Providing an RSS-to-Email option is a great tip for those running a blog. This can be used so that readers have the ability to subscribe to all your latest posts without needing an RSS reader. Even today, lots of people do not use RSS, so using a RSS-to-Email service is crucial. An excellent choice for one is Feedburner.
Exercise patience and remember that a new blog doesn’t become popular overnight. It takes time for your blog to be discovered. Also, unless you already have a sizable quantity of available content, there may not be much for readers to see right away. The bigger and more established your blog gets, the better you can expect your traffic to be.
There’s an old rule that says, in order to make money, you have to spend money and that’s true, even when it comes to blogging. If you take some money and put it aside for purchasing advertising, such as Google adwords or Yahoo ads, then your website will receive that much more traffic and exposure.
You should know the purpose of your blog before you even write one word. Decide whether you are simply trying to make your presence known online or if you want to be seen as an expert within your field. Maybe you are seeking to generate profit. You might have several goals in mind. You must fully understand your goals and then design your blog around it.
If you have some extra time, consider making an “about me” page for your blog. While this is not something that you need to do, many visitors will appreciate it. People like to know about the author, and doing this extra step will not bring any harm to you at all.
Add some questions at the end of your posts that will create discussion. When you leave your readers with a reason to interact, they will. Your questions should stir the thoughts of your readers and make them want to share their opinions, as well as debate with those who may offer a different point of view.
Choose a subject you know. Avoid picking a subject to blog about solely to fill a niche. A good niche is important; however attempting to sound knowledgeable on a topic you know nothing about is a recipe for disaster. Your readers, who usually know something on the subject, will quickly see through your attempts to sound like an authority and will turn away – never to return.
Use videos to expand the content of your blog. Some hosting sites will allow you to place them in your blog. If that is not an option for you, create links to videos that you have posted on YouTube, or another, similar site. Many people respond well to this type of visual stimulation.
You can now move forward in the arena of online blogging with confidence and creativity. Focus on your customers and their needs, while placing your products in a favorable light in all your blogs. Your site visitors will be more relaxed and trusting when it come time to do business. So put these tips to work for you today.
